2010 WORLD CUP SOUTH AFRICA

I was asked by a few people if i'd write a blog for the World Cup, from fans who will be watching every kick to people who have no interest in football but know it can't be avoided and could read what i put to help them through or at least make them smile

Friday 28 May 2010

Sex And The City 2 vs World Cup 2010


Sex And The City 2
vs
World Cup 2010

The reviews for Sex And The City 2 have been terrible, at this time of writing it is rated as 3.3 out of 10 on the holy bible of film websites, IMDb http://www.imdb.com/title/tt1261945/ , which is as big a disaster as it gets (expect horse like Sarah Jessica Parker to be picking up some Razzies come awards season). So the marketing needed to come up with something pretty special to sell this thing.

In the UK at least, they seem to of managed it. Thanks to the World Cup. Get an eyeful of the poster here, that's a 'presumably expensive) shoe piercing a football with the tagline: 'there are other ways to score'. The message being pretty clear, if you want to get away from the World Cup, then come see this movie. (maybe they should of combined the two and had Ruud Van Nisterlooy play the main character)

I have to give credit to the attention to detail, the ball being stepped on isn't just a generic football! OK, so there's no Adidas logo and a different design (hexagonal panels) to the actual Adidas Jublani World Cup match ball, but there's still enough of the Jublani pattern showing to suggest this is what we're looking at. Not that it will matter at all to the target audience, i just like to think someone, somewhere, has done their homework.

Last and certainly not least, the release date, June 10th, the day before the World Cup finals kick off. Hats off to whoever came up with this idea, it's just a shame that - based on the reviews - the best joke in this movie is on the poster. It will become a common 'deal' between couples, if he goes to watch the movie with her, she'll let him watch the football when it's on.

On a side note, if you've not seen it yet, http://www.youtube.com/watch?v=idLG6jh23yE check out the new Nike advert directed by Alejandro Gonzalez (Babel, 21 Grams, Amores Perros) which is just a joy to watch time and again. The bit with Rooney casually beating Roger Federer at table tennis and ''Ronald'oh'' are hilarious
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2 comments:

  1. Anonymous29 May 2010 at 07:09

    OMG! This was quite funny but I shudn't have found it funny bein a SATC addict!!! Lol! Sacrilige and I actually like tht poster so much am guna try and find one but I'm not reading the reviews as much as I'm tempted coz I haven't seen it yet :-( don't wana risk laughing so much I go in2 labour,lol! Laura x

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  2. Dale Smith29 May 2010 at 12:21

    Laura, go watch to help give birth, can take kids on a Saturday, but you won't have to pay going into the room if he's still inside though it would confuse the staff if you come out with someone

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